Helping your small business navigate the constantly changing marketing landscape
As a small business aiming to build brand awareness, trust, customer loyalty, and ultimately grow, marketing is essential. However, navigating the constantly changing marketing landscape can be challenging, especially with limited resources and budgets. That’s where this blog, written specifically for small businesses, comes in. I’ll explore tried-and-tested marketing strategies that have stood the test of time, the latest trends worth trying, and those that may not live up to the hype. I’m here to help you market your business effectively!
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How to plan content as a small business owner
Introduction Over the years, I’ve learnt that effective planning is the backbone of running a successful business. And guess what? The key to good marketing is planning too. If you’re a small business owner looking for content planning tips, you’re in the right place. Here you’ll find my top tips for content planning based on the…
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How to write a blog post that drives traffic to your website
Introduction If you’re a small business owner with a website, adding a blog is an excellent addition to your marketing strategy. Why? A blog is not only a great way to engage with your audience and showcase your expertise, but you can also use it to drive traffic to your website using your other marketing…
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Storytelling for your small business: a non-writer’s guide
Introduction Storytelling—I know you’ve probably heard this a thousand times, but it really is a powerful way to engage your audience, especially for your small business. And that’s all well and good if you like writing (thankfully I do), but what if you don’t? I get it; not everyone’s a budding author, and you might…
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Content marketing strategies for small businesses: what’s hot and what’s not
Introduction I’ll admit that I’m not one for jumping on the latest trends, whether in marketing, technology, or even what I should or shouldn’t be watching, listening to, wearing, or eating for my lunch! I much prefer to take a step back, do my research, and only dive in when I’m certain something is a…
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How social media enhances your marketing strategy
Introduction Most businesses know they need to have a social presence, but not all know how it enhances their marketing strategy. Firstly, it’s because your marketing channels work together to shape your brand, and social media is essential to that picture. Without a social presence, your business risks losing customers who can’t find you when…
