Table of Contents
Introduction
Most businesses know they need to have a social presence, but not all know how it enhances their marketing strategy. Firstly, it’s because your marketing channels work together to shape your brand, and social media is essential to that picture. Without a social presence, your business risks losing customers who can’t find you when they check you out on social media, and as a result, they may turn to your competitors. Even if your business has a social account, an outdated profile can leave customers questioning whether you’re still in business. Because for many, social media is the first place they check out a brand—even before visiting your website or using a search engine. These people only visit your website when they’re ready to to chat after getting familiar with you via your social account.
During that familiarity phase, most people won’t engage or like posts—they’re just getting to know you, working out if they like you and, most importantly, if they trust you.
These “lurkers” may seem quiet, but they’re often the ones who become loyal customers, so we should all learn to love them.
It’s also true that social results are tricky to track because the customer journey isn’t always linear and some of the impact of social posting isn’t tangible. For example, someone might tell a friend about your account, and that friend may later contact you aout your services—without you ever seeing the connection. But that doesn’t mean social didn’t play a role. That’s why social media needs to be a key part of your marketing strategy.
Building your brand personality
While traditional marketing often has a polished and formal approach, social media is more relaxed, making it the perfect space to share behind-the-scenes glimpses, sneak peeks, and content that humanises your brand, highlighting your values, culture, and the people behind it, creating a more personal connection with your audience.
Unlike traditional marketing, social media allows direct interaction with your customers. Whether it’s responding to comments or answering questions, social media makes it easier to establish a rapport with your audience, further building stronger relationships and helping to build loyalty and trust. This leads nicely to my next point.
Enhancing your brand reputation
Consistency and authenticity are essential for building a positive reputation on social media. Consumers are more likely to trust brands they see engaging with their audience regularly, offering value, and responding to feedback.
Social media also offers a platform for user-generated content, where customers can share their experiences with your services. This type of content serves as social proof to potential customers, boosting your brand credibility further. There’s no better marketing than positive reviews and photos shared by happy customers!
Creating engaging content
Creating engaging content that resonates with your audience is key to building a successful social media strategy. However, that doesn’t mean you need to be constantly creating new content. Repurposing existing content from your website and blog posts not only saves you time and ensures your social media channels remain active, but it’s also a great way to reinforce your all-important brand messages.
The challenge of maintaining a social presence
While social media is a powerful tool, it’s not without its challenges. It requires time and effort to maintain. From creating new content to scheduling posts and engaging with followers, the process can quickly become overwhelming—especially as you’re likely managing it alongside all your other business priorities. That’s why choosing the right social platforms is crucial. You don’t need to be everywhere, but you do need to be where your audience is. By understanding where your target audience spends their time, you can focus your efforts on the platforms that will give you the highest return on investment.
How I can help
I understand that social media can be both overwhelming and time-consuming. That’s why I’m here to help you navigate the world of social media marketing. With my experience across different platforms, I can help you identify where your audience spends their time and create content that resonates with them.
From planning your content calendar to repurposing existing materials, creating new attention-grabbing posts, and analysing performance metrics, I’m here to support your brand in building a loyal online community and driving measurable results.
Conclusion
Social media is a powerful and cost-effective marketing tool. When social media feels like it’s not working, remember: you are building a loyal audience and enhancing your brand reputation, even if they’re lurking in the shadows.
However, all that requires time, effort, and a strategy that aligns with your business goals. If you’re ready to take your social media presence to the next level, drop me a message by clicking here; because I’m here to help with that!
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