Helping your small business navigate the constantly changing marketing landscape
As a small business aiming to build brand awareness, trust, customer loyalty, and ultimately grow, marketing is essential. However, navigating the constantly changing marketing landscape can be challenging, especially with limited resources and budgets. That’s where this blog, written specifically for small businesses, comes in. I’ll explore tried-and-tested marketing strategies that have stood the test of time, the latest trends worth trying, and those that may not live up to the hype. I’m here to help you market your business effectively!
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Why your Google Business profile isn’t getting leads (and how to fix it)
Introduction For many small service-based businesses, a Google Business profile feels like something you should have, but if you’re honest with yourself, it’s probably not something you know how to use to its full potential. You set it up, add your details, upload some photos, feel pleased you’ve ticked another job off your never-ending marketing
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How to plan content as a small business owner
Introduction Over the years, I’ve learnt that effective planning is the backbone of running a successful business. And guess what? The key to good marketing is planning too. If you’re a small business owner looking for content planning tips, you’re in the right place. Here you’ll find my top tips for content planning based on the
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How to write a blog post that drives traffic to your website
Introduction Most small business blogs receive little to no traffic because they’re written without a clear SEO strategy. But when done correctly, a single well‑optimised blog post can bring consistent traffic to your website for months or even years.If you’re a small business owner with a website, adding a blog is an excellent addition to
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Storytelling for your small business: a non-writer’s guide
Introduction Storytelling—I know you’ve probably heard this a thousand times, but it really is a powerful way to engage your audience, especially for your small business. And that’s all well and good if you like writing (thankfully I do), but what if you don’t? I get it; not everyone’s a budding author, and you might
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Content marketing strategies for small businesses: what’s hot and what’s not
Introduction I’ll admit that I’m not one for jumping on the latest trends, whether in marketing, technology, or even what I should or shouldn’t be watching, listening to, wearing, or eating for my lunch! I much prefer to take a step back, do my research, and only dive in when I’m certain something is a
