Helping your small business navigate the constantly changing marketing landscape
As a small business aiming to build brand awareness, trust, customer loyalty, and ultimately grow, marketing is essential. However, navigating the constantly changing marketing landscape can be challenging, especially with limited resources and budgets. That’s where this blog, written specifically for small businesses, comes in. I’ll explore tried-and-tested marketing strategies that have stood the test of time, the latest trends worth trying, and those that may not live up to the hype. I’m here to help you market your business effectively!
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Mailchimp best practice tips for successful email campaigns
Introduction Email marketing is a powerful tool to grow your audience. But you won’t maintain or grow your audience if you don’t engage them. And you won’t convert your audience if you don’t include compelling calls to action. While this process may seem daunting, it’s not as difficult as it sounds if you follow a…
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What’s the difference between a marketing strategy and a marketing plan?
Introduction In the world of marketing, the terms marketing strategy and marketing plan are often used interchangeably, but they each hold a unique purpose and function. Understanding their differences is essential for your small business to create a powerful roadmap for success. In this blog, I’ll explore the key differences and demonstrate how they work…
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Why every small business needs a website
Introduction When starting a small business, it’s easy to assume that selling your products on platforms like Etsy or social media is a guaranteed path to success. While this approach can be successful for some, it also poses the risk of losing everything you’ve built if you don’t have a website. Read on to discover…
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How to build a powerful marketing strategy as a small business: a step-by-step guide
Introduction As a small business owner, developing a marketing strategy is crucial to building brand awareness, trust, and customer loyalty and ultimately growing your business. However, many small businesses associate the term “strategy” with large companies that have big budgets, but in simple terms, a marketing strategy defines the overarching long-term plan for achieving your…
