Category: Content creation

Introduction Over the years, I’ve learnt that effective planning is the backbone of running a successful business. And guess what? The key to good marketing is planning too.  If you’re a small business owner looking for content planning tips, you’re in the right place. Here you’ll find my top tips for content planning based on the…

Introduction If you’re a small business owner with a website, adding a blog is an excellent addition to your marketing strategy. Why? A blog is not only a great way to engage with your audience and showcase your expertise, but you can also use it to drive traffic to your website using your other marketing…

Introduction Storytelling—I know you’ve probably heard this a thousand times, but it really is a powerful way to engage your audience, especially for your small business. And that’s all well and good if you like writing (thankfully I do), but what if you don’t? I get it; not everyone’s a budding author, and you might…